Privacy Policy

Last updated: 7/28/2025

Introduction

HomeLinkPath ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our real estate services, website, and mobile application.

Information We Collect

Contact Information

Name, email address, phone number, mailing address

Real Estate Preferences

Property type preferences, budget range, timeline, location preferences

Technical Information

IP address, browser type, device information, usage data

SMS Communications

By providing your phone number you consent to receive automated SMS from HomeLinkPath regarding real‑estate listings, appointments and services. Msg & data rates may apply. Up to 4 msgs/week. Reply STOP to cancel or HELP for help. We do not sell or share your mobile number with third parties for their independent marketing.

How We Use Your Information

  • Provide real estate services and property recommendations
  • Communicate with you about properties, market updates, and services
  • Schedule appointments and property showings
  • Send SMS and email notifications (with your consent)
  • Improve our services and user experience
  • Comply with legal obligations

Lead Generation and Data Sales

We share your phone number only with the licensed real‑estate professional assigned to your inquiry, strictly for communications delivered through the HomeLinkPath platform. We do not sell or license mobile numbers for independent marketing by third parties.

Your Consumer Rights

California Consumer Privacy Act (CCPA) Rights

California residents have specific rights regarding the sale of personal information:

  • Right to Know: Request details about personal information we collect, use, disclose, or sell
  • Right to Delete: Request deletion of personal information we have collected
  • Right to Opt-Out: Opt out of the sale of your personal information
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at: privacy@marlinmarketing.co

Data Retention and Security

Data Retention Policy

We retain your personal information for as long as necessary to provide our services and comply with legal obligations:

  • Active Leads: Retained indefinitely while commercially valuable to agents
  • Communication Records: 7 years for business and legal compliance
  • Transaction Records: 7 years for tax and audit purposes
  • Marketing Data: Until you opt out or request deletion
  • Account Data: 30 days after account closure, unless legally required

Security Measures

We implement industry-standard security measures to protect your information:

  • SSL/TLS encryption for data transmission
  • Encrypted storage of sensitive personal information
  • Regular security audits and vulnerability assessments
  • Access controls and employee background checks
  • Secure payment processing (PCI DSS compliance)
  • Data backup and disaster recovery procedures

Data Breach Policy: We will notify affected users within 72 hours of discovering any data breach that compromises personal information.

Agent Vetting and Access Controls

Agents who purchase leads must meet our qualification standards including active real estate licensing, professional standing verification, and agreement to our data protection requirements. Agent access to consumer data is logged and monitored for compliance.

Contact Us

Richard Marlin Broker

Email: privacy@marlinmarketing.co

Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.